From market research to success: low-calorie sauces

Market research for Jasper’s Sauces: why it’s better to first research the market for a new product before launching it

A good business idea often starts with an unsatisfied need. You’re looking for something, can’t find it, and think: why doesn’t this actually exist yet?

That was also the starting point for Jasper’s Sauces. The entrepreneurs behind the West Flemish brand were looking for cold sauces that tasted good and were lower in calories. As they couldn’t find what they were looking for, the idea arose to develop an alternative themselves. Even today, Jasper’s positions itself as a Belgian brand offering a range of plant-based cold sauces with a lower calorie count.

But there’s a world of difference between “we’re missing this product” and “the market is waiting for this”.

That’s where DataD came into the picture.

 Contact us for more information and a  translation of the blog (in Dutch).