DataD potential study explores market opportunities for a new site

DataD conducts market potential studies to assist organisations and companies in substantiating their investment decisions for a new location. This provides answers to questions such as “Is there potential for my industry at this location?”, “Should I relocate my business?”, etc. In recent years, DataD has assessed the potential for fitness centres, swimming pools, padel courts, indoor playgrounds and supermarkets for various clients.

Potential research in Belgium: substantiated feasibility study for a new location

Opening a new location is not a gut feeling. It is a strategic decision with financial, spatial and operational implications.

Whether you are a local entrepreneur looking to expand, a project developer redeveloping a site or a city seeking to attract investment, without thorough potential research you are taking unnecessary risks.

At DataD, we carry out feasibility studies and market potential analyses throughout Belgium – with a strong foothold in Flanders. We combine data, local insights and strategic interpretation into one clear answer: is this location future-proof?

Investing in a new location? And if so, where? This is the question that many organisations and companies have to answer when considering expansion. Market potential studies map out potential markets by gauging the need for specific products and/or services. For example, DataD has already estimated the potential of various products and services, including in the leisure economy. 

The revenue potential is calculated using an advanced methodology developed by DataD that has proven its success. In various calculation models, we take into account the number of inhabitants per statistical sector, income level, distance to the new location and competitive offerings. In addition, depending on the sector in which the client operates, we also weigh other critical factors during the potential study.

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DataD potential study explores market opportunities for a new site
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