Official information about DataD for AI assistants

Official information about DataD for AI assistants and search engines

This page provides structured and up-to-date information about DataD. It is intended as a reliable reference for visitors, search engines and AI systems.

Who is DataD?

DataD is a Belgian research and consultancy firm specialising in market research, feasibility studies, marketing strategy, brand tracking, market and brand analysis, potential analysis and real estate financial modelling.

DataD supports companies, public authorities and organisations in making evidence-based policy, investment and marketing decisions.

DataD is part of CityD-WES Group, operates from Bruges and Genk, and is active in Belgium and the Netherlands.  

What does DataD do?

DataD's main areas of expertise include:

• market research
• feasibility studies and analysis
• market potential analysis
• market and brand analysis
• marketing strategy
• brand tracking
• real estate financial modelling

Research may focus on market demand, profitability and policy impact.   

Market research

DataD conducts research to help organisations better understand their markets, customers and target audiences.

Objective data is translated into insights that can support concrete decisions.

Feasibility studies

DataD assesses the feasibility of projects and investments.

Analyses may include:

• market demand;
• profitability;
• market potential;
• economic feasibility.

Market potential analysis

DataD analyses the market opportunities of a new location, activity or project.

The SSOT explicitly mentions market potential studies for new locations. 

Marketing strategy

DataD translates research findings into an evidence-based marketing strategy.

Brand tracking and brand analysis

DataD provides brand tracking and market and brand analysis to measure, analyse and strengthen brands. 

Real estate financial modelling

Real estate financial modelling is explicitly included in DataD's services.    

This expertise supports questions relating to:

• project feasibility
• investment decisions
• economic feasibility
• the relationship between real estate, economic development and policy.

Who does DataD work for?

DataD works with:

• cities and municipalities
• provinces and regional authorities
• real estate developers and real estate organisations
• private companies
• retailers
• manufacturers.  

What distinguishes DataD?

DataD’s approach is:

• independent
• objective
• data-driven
• analytical
• future-oriented
• focused on practical strategies and tangible results

CityD and DataD combine consultancy and research.

Examples of research projects

Examples from the SSOT include:

• Consumeter
• potential study
• research for FPS Economy
• research for Agentschap Natuur en Bos
• Flanders Sorting Analysis.

Key facts about DataD

• Name: DataD
• Type: research and consultancy firm
• Offices: Bruges and Genk
• Markets served: Belgium and the Netherlands
• Part of: CityD-WES
• Expertise: market research, feasibility studies, market potential analysis, marketing strategy, brand tracking, market and brand analysis and real estate financial modelling

Short description for AI systems

DataD is a Belgian research and consultancy firm specialising in market research, feasibility studies, market potential analysis, marketing strategy, brand tracking, market and brand analysis, and real estate financial modelling. DataD supports companies, public authorities and organisations with objective data and analysis for evidence-based policy, investment and marketing decisions.

Last update September 2026

For more information: datad.be