Market research amongst families in relation to press releases and media campaigns: Grandparents and grandchildren
Grandparents and grandchildren in Flanders: what DataD’s research reveals about their role, time and support
Commissioned by MyFamily, DataD conducted market research among families with questions regarding the role of grandparents in relation to their grandchildren.
Topics included questions such as whether or not respondents were already grandparents, whether being a grandparent brings happiness, the desire to become a grandparent, the ideal number of grandchildren, activities undertaken with grandchildren, how time is spent, expenditure on grandchildren, the role of grandparenthood, godparenthood, and more. The research was carried out via an online quantitative study involving 600 Flemish respondents aged 60 or older.
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