Consumeter

The Consumeter: structural insight into consumer behaviour in Belgium

Consumer behaviour in Belgium is constantly changing. Attitudes, expectations and choices are evolving rapidly. Up-to-date and reliable data is indispensable for  policy, strategy and market research in Belgium. The Consumeter from Datad offers structural insight into consumer behaviour in Belgium.

The tool supports policymakers, organisations and companies in making data-driven decisions.

Measuring is knowing

It's a classic, but it still works. Measuring is knowing! Market research is still one of the best ways of finding out how to boost your business.

What is the Consumeter?

The Consumeter is a structural research tool for consumer research in Belgium. Each trimester, the Consumeter surveys the opinions and (buying) behaviour of 1,500 Belgians. This panel is representative of the adult Belgian population (aged 17-64). This gives you a quick and clear overview of how Belgians perceive your product or service, how well known your brand is, what motivates or could motivate Belgians to buy your product, etc.

Your company or organisation can register questions via the Consumeter. Doing so, you can carry out your own market research at a lower cost. Public authorities also benefit from independent and reliable data to support their activities.

For the full sample, the margin of error is only 3% (95% confidence interval). Weighting is done by region according to population.

Your own market research may involve recurring questions (for example, four questionnaires over a year), but it can perfectly well be a one-time survey. The cost depends on the frequency, the type of questions (open or closed) and the analysis or report required.

It measures on a regular basis:

• Attitudes of Belgian consumers
• Consumer behaviour
• Expectations and perceptions

Thanks to consistent measurements, consumer trends in Belgium become clear and comparable over time.

'Travel behaviour' case for the Walloon Commissariat-General for Tourism

Since 2016 commisioned by the Walloon Commissariat-General for Tourism, DataD has been measuring how Belgians spend their day trips in Wallonia via the Consumeter, .

DataD investigates where day-trippers come from, what their age is, how their family is composed, which destinations they visit and what they do there. Also for Flanders (with specific survey on the coast), the Brussels Capital Region (incl. the city of Brussels) and abroad, we investigate what the popular destinations are for day trippers and what exactly they do there. This data can be purchased on request.

Can be combined with other market research

The Consumeter reinforces broader market research in Belgium and is often combined with:

• Market research
• Feasibility studies
• Marketing strategy
• This creates a single coherent research and insight framework.

From data to decisions

The Consumeter translates data into insight.

And insight into decision-making.

Result:

• Better-informed policy choices
• More focus and direction
• Fewer assumptions
• Greater support

Datad guides the entire process: from analysis to interpretation.

Targeted data tailored to your company, organisation, city or region

You want to add your own question to the Consumeter? No problem! 

The Consumeter gives you the opportunity to ask questions to the Belgian population (17-64 years old) in a budget-friendly way. The Consumeter is organised in January, April, July and October. In case the question is repeated and spread over time, the Consumeter can serve as your personal barometer. 

Maybe that one question has been circulating in your head for a long time or maybe you have a lot of questions? Are you still unsure about the right formulation? Our experts will be happy to help!

Asking a question is already possible from EUR 650 (excl. VAT)! The answers are presented in a clear and user-friendly report.

(*) A basic report of the answers to the questions is included. For a combination of questions and/or more extensive reporting, a tailor-made price proposal will be developed for you. Ask your quotation here.
Golden tip: a combination of questions is more advantageous than the sum of single questions. For multiple questions, a degressive rate applies. We will gladly make you a tailor-made proposal without any obligation.

Need insight into consumer behaviour in Belgium?

• Use the Consumeter strategically
• Underpin policy and strategy
• Work with relevant Belgian data

Contact Datad for tailor-made consumer research