Market research

UNDERSTAND THE MARKET

Clear insight through Data

DataD converts consumer behaviour into data through market research. We master all contemporary research techniques such as face-to-face or telephone interviews, focus groups, written questionnaires and online surveys. Both consumer research and business-to-business market research, qualitative and quantitative.

But we go well beyond data. Based on the research results, we provide a clear insight into the needs and behaviour of consumers or customers in your market. We translate this insight into action-oriented recommendations in order to set objectives and obtain sustainable growth.

Needs assessment

DataD provides a detailed insight into customer needs, customer behaviour and customer segments in order to better respond to their needs.

Motivation survey

What motivates the (potential) customer to buy your products or those of the competing supplier? What is the underlying decision-making process? Through research, we reveal the conscious and subconscious motivations of the consumer or customer.

Customer satisfaction

How satisfied are your customers? We provide you detailed information, in order to take action-oriented measures to increase customer satisfaction. Quite a necessity, as satisfied customers spend more, are more loyal and bring in new customers.

Brand survey

How well known is your brand? How does your target audience experience your brand? How does your brand score compared to competitors? We identify top-of-mind, spontaneous and assisted brand awareness.

Positioning and image research

What is the image of your business? What image does the customer have of your business? Is your company's image in line with its intended corporate identity? A clear understanding of an organisation's or brand's imago ensures that every strategic decision is spot on.

Price setting

We conduct a survey on what your target audience finds expensive or cheap and at what price the customer chooses a competitor. We identify price sensitivity (price elasticity) and willingness to pay (price acceptance).

Big data analytics, data validation and data modelling

We analyse Big Data through statistical analysis to uncover patterns, correlations, market trends, customer preferences and other useful information. Data validation is also among our capabilities. This for both open data, and closed data at your disposal (e.g. from ERP/CRM package). Based on the sales, we help to segment customers, dividing them into groups with uniform customer needs. DataD also creates predictive data models based on regression.

Employer Branding research

This is a survey of current and potential employees. What makes you unique and recognisable as an employer? How do current and potential employees perceive your company? We map perceptions on remuneration, training opportunities, working atmosphere, sustainability, career opportunities and so on.
Through annual surveys, we closely monitor your company's attractiveness in the labour market. The EVP (Employer Value Proposition) is tested among current and potential employees.

Competition research

Conduct research into who your competitors are and how you can differentiate yourself from them. We identify in detail the marketing mix of competitors and analyse how your business stands out from the competition.

Acquisition study

Don't buy a pig in a poke. If you want to take over a company, have a commercial due diligence done first. This will provide insight into the customer and product portfolio, brand awareness, image of the company, customer satisfaction, associations with the name, product and pricing strategy.

Population poll

Do you know what is going on in your municipality or city? Through a survey among the residents, we can obtain detailed information. This allows you to allign your policy plans with the needs of citizens.  

Check out our realisations