Consumeter maps travel behaviour for Walloon Commissariat-General for Tourism
For several consecutive years, DataD has been measuring via the Consumeter how Belgians spend their day trips in Wallonia on behalf of the Walloon Commissariat-General for Tourism. The Consumeter gauges opinions, views and (purchasing) behaviour among 1,500 Belgians. Doing so, the answers are representative of the adult Belgian population (17-64 years old). You want to add your own question to the Consumeter? No problem!
Measuring is knowing
It's a classic, but it still works. To measure is to know! Market research is therefore still one of the best ways to find out how to boost your business.
In the case of the Walloon Commissariat-General for Tourism, that 'business' consists of attracting visitors to Wallonia. But how do you know if tourism campaigns are successful? A survey among Belgians on how they spend their day trips provides the solution here.
For several consecutive years, DataD has been measuring how Belgians spend their day trips in Wallonia via the Consumeter on behalf of the Walloon Commissariat-General for Tourism.
The Consumeter surveys opinions, views and (purchasing) behaviour among 1,500 Belgians. In this way, the answers are representative of the adult Belgian population (17-64 years old). For the entire sample, the margin of error is 3% (95% confidence interval). This is an online survey launched quarterly. It is weighted by region according to the population.
Targeted data
DataD investigates where day visitors come from, what their age is, how their families are composed, which destinations they visit and what they do there. Besides Wallonia, we also investigate where day tourists go in Flanders (with specific survey on the coast), the Brussels Capital Region (incl. the city of Brussels) and abroad. This data can be purchased on request.
Your company or organisation can also insert questions via the Consumeter for its own market study. The panel of 1,500 Belgians is representative of the adult Belgian population (17-64 years old), giving you quick and clear answers on how the Belgian thinks about an item, if he knows the brand or is considering future purchases. Contact us for more information.
About the CityD-WES group
CityD-WES group provides independent advice to organisations, companies and city councils and operates from two brands: DataD and CityD.
DataD is an expert in market research and market strategy. With both qualitative and quantitative research, we go beyond data and deliver clear insights into market segments and consumer/customer behaviour. We translate these insights into action-oriented advice. DataD makes companies and organisations "market-driven". We make sure you get that you know your customer, competitor and environment better, that you match your products or services perfectly to the needs of the market and that you expand your existing markets and tap into new ones. In short, DataD turns your challenges into opportunities.
Are you also interested in market research en and marketing strategies? Do you need more information on a market potential survey, feasibility study or the Consumeter? Would you like to learn more about DataD and the support we can offer? Contact us for a no-obligation (digital) appointment!
